Uniline Safety Systems Ltd, an established international provider of fall protection safety solutions that protect people that have to work at height, with offices in UK, Europe, USA, Australia & South Africa. LiquidVision has assisted with the development of the Marketing Strategy and is co-ordinating and supporting all marketing activities and resources. This includes the assessment of and consultation on all existing and future marketing collateral, the organisation and liaison of a comprehensive events and exhibitions schedule, research and communication with key customers to improve service, the management of the marketing budget and negotiating with relevant suppliers. Ongoing, LiquidVision is assisting with improving internal systems and storage of key materials and coordinating and assessing the Uniline Branding across all sectors, including the development of a marketing strategy for the Wind Energy Market and UK Roofing Sector.

“We were looking for an organisation that could become our ‘out of house’ marketing function, offering detailed strategic support in developing marketing strategies as well as product and business advice. LiquidVision has demonstrated they really understand our business, in addition to which their attention to detail is second to none, producing high quality design that is well thought through and produced to a tight timeframe.”
Simon Luke, Managing Director, Uniline Safety Systems

MIPIM 2007 saw a transition of major responsibility from emda to the individual sub-regional partners. In response to this, LiquidVision developed a campaign theme – ‘5 of the Best’ which focussed on the benefits of the five regions, more prominently.

LiquidVision performed a pivotal role between emda and its partners, whilst developing the campaign alongside emda, relationships were formed direct with the sub regional partners. Detailed services were provided by LiquidVision directly to both public and private sector organisations within TEM.

The campaign consisted of a reduced sized exhibition stand, the production of a Developments Brochure covering all opportunities available within the region, website and sponsor support literature.

LiquidVision was appointed to assist the key members of the Eastside City Developments Consortium, Roxylight, Laing O’Rourke and Barclays Bank to realise and develop the exciting Masterplan for Nottingham’s Eastside Regeneration Zone.

We worked with the professional team to take forward the Development Plan and implement a new brand and marketing strategy. Key to this was the selection and management of external marketing agencies and property agents, the development of advertising and PR campaigns and the design and production of a Marketing Suite.

LiquidVision was responsible for developing relationships with public sector partners, for example East Midlands Development Agency and Vision Nottingham and for maintaining and developing corporate image and reputation utilising market research tools and competitor and customer surveys.

In 2008, LiquidVision was approached by Purefootwear Ltd to develop an entire brand identity, including brand personality, brand essence and vision. This online business required an unusual, quirky identity, which would appeal to the client’s target audience, as well as a strategy to enable future growth. The identity also needed to convey the USP of Purefootwear: their technical knowledge of footwear that makes happy feet (in style and comfort).

We were given access to the client’s research findings, which helped to hone the right approach and gave a solid background to the marketing strategy. The identity was applied to all forms of marketing collateral and the business is enjoying success since its launch in March 2009.

Black Country Consortium (BCC) is the public/private strategic partnership company established to promote and encourage investment in the sub-region. Liquid Vision was appointed in July 2008 to develop a communications programme incorporating brand development, events and PR, to strengthen relationships with its four key stakeholders – the Local Authorities – and forge greater relations with the private sector including potential investors.

Leading on the marketing consultancy role, Emma Wilkinson developed a comprehensive communications programme that started with the ‘soft launch’ of the new brand across all marketing material. A series of major initiatives – notably the ‘Back into the Black’ Symposium, MIPIM 2009 including a major Top 100 Regeneration projects event with Regeneration & Renewal magazine, the launch of the Black Country Investment Plan and the Black Country Investment Forum with Midlands Insider magazine – have served to bring BCC to the attention of the public and private sectors
alike. Arguably for the first time BCC is portrayed as a strong, vibrant and professional organisation that really means business.
Through new branding and strategic communication, the image of the Black Country as a PLACE has improved significantly, setting the scene for further growth, development and delivery of the Consortium’s wider objectives.

“Liquid vision successfully harnessed the many different offers of both the consortium and the black country, uniting them behind one powerful new brand, which is now used across all 4 local authorities. This provided the backdrop for a comprehensive communications programme which started a process of change in perception towards the area.”
Jason Longhurst, Executive Director – Place, Black Country Consortium

Due to the increased demand from private and public sector partners, emda’s campaign for 2006 needed to raise its profile even more. LiquidVision played a major role in the management of this year’s campaign. From the strategy and internal communications within emda, LiquidVision helped to drive the content as well as the marketing of TEM presence at MIPI M 2006.

‘Making The Noise’ was the chosen campaign which reinforced the previous two years success. A large exhibition stand was produced and was visited by a vast number of the MIPI M audience.

LiquidVision was responsible for assisting all partners with large scale events held both in the apartment and on the stand.LiquidVision was responsible for bringing the MIPI M PR consultants – Tamesis, on board as part of the TEM team to ensure that the East Midlands Region gained the profile it deserved.

The campaign included an exhibition stand, marketing collateral which supported all individual sub regions, event management, direct mail, advertising, the empod software to enable all sponsors to promote their own companies/ organisations, and finally the creation of www.eastmidlandsatmipim.com to help educate and communicate with Team East Midlands.

We were approached by Beth Goodrham to develop a logo and branded materials for her new business. We worked with Beth to find a style that would appeal to her target audience and reflect Beth’s own sense of style and taste – very important in her business!

The final result is seen above, with stationery, event cards and vouchers printed using silver for that extra touch of glamour.

EMDA’s attendance at 2005 created further opportunities for public and private sector partnerships that enhanced the East Midlands regional proposition.

Due to the major success of Team East Midlands at MIPIM 2004, the Brighter Horizons campaign was developed further using key messages that described the benefits of the region.

This was reinforced through the exhibition stand and marketing collateral including the first edition of the Regional Investment Opportunities Brochure which combined all the developments from across the region. The EMPOD was created for this year which enabled TE M to promote all their individual organisations as well as the region as a whole.

LiquidVision was instrumental in the sourcing of the Apartment based on La Croisette and ensured that this became a key part of the presence at MIPI M. LiquidVision was responsible for the creation and management of the full campaign in 2005 which included the infamous ‘Austin Powers’ The International Man of Property event, in the apartment which was attended by a large number of senior individuals.

2004 was the first year that emda led Team East Midlands to represent the East Midlands Region at MIPIM the largest international property show. LiquidVision was responsible for putting together detailed campaigns to help bring together the public and private sector in a cohesive way using a combination of exhibition and events to sell the benefits of the region.

Services Summarised: Sponsorship package generation and negotiation, sponsorship relationship management, strategic and conceptual services, creative and production of marketing collateral, exhibition stand design and production, event creation and management, multimedia and web development, direct marketing and database management, PR co-ordination as well as operating within the internal marketing function at emda.
Unfortunately Emda are unable to put an official reference in writing for LiquidVision for legal reasons. If required they would be prepared to give a telephone reference where necessary.